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With David Foster for AirAsia's Dreams Come True campaign.

As a kid, I wanted to be a Shaolin monk. But I couldn't tolerate the idea of going bald and meditating every day, so I ended up being a writer instead.

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Words are powerful stuff. They can influence you to buy a flight ticket and go skiing in Iran. Convince you that the new smartphone is worth a month's salary. Or remind you how to file your income tax.

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It's easy to hard sell a popular product or service, so long as the demand is there. But what if the competition is stiff? Or customers need to be retained? Maybe you just want to introduce something new?

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If you need someone who can come up with ideas, create content for different markets and platforms (social media / UX / etc.), or translate anything from Chinese to English, then I'm your guy!

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Places where I've worked:

  • HWM Malaysia

  • Groupon Malaysia

  • AirAsia

  • My man cave

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